Brand Development

We offer a turnkey solution to create new brands from ideation to launch. Our services in this area include competitive analysis, formulation development, packaging design and sourcing, development of style guides and brand bibles as well as website creation and digital marketing.

1. Brand Strategy

To ensure long-term success you have to begin with a Brand Strategy. This includes the specific processes you will follow and goals you will achieve to develop your brand. This plan will not only guide you but will be valuable to potential strategic partners and investors.

2. Target Market

A target market is a set of individuals sharing similar needs or characteristics. These individuals are usually the end users most likely to purchase your product. By identifying a target market you can develop effective marketing strategies to engage them.

3. Brand positioning

This is the positioning strategy of the brand to create a unique impression in the minds of the customers and in the marketplace. To be effective the brand needs to be desirable, specific, clear, and distinctive from the rest of the competitors in the market.

4. Messaging strategy

This is a value-based communication framework that outlines the type, content and frequency of engagements with customers. Strategic messaging is focused on communicating product value to the customer by describing the solution to a problem.

5. Brand Attributes

These are the foundation of your brand and include the name, logo and tagline of your brand. They should communicate to customers who you are, what you believe in and what your brand will give them. Together they should conjure a picture for the customer and entice them to want to know more.

6. Marketing strategy

This is the detail, the nuts and bolts of how you plan to promote and sell your product. All of the companies marketing goals will be contained in this one comprehensive plan. The strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business.

1. Tinctures

Tinctures contain CBD oil and provide a quick and easy way to take CBD in the dosage that works for you.

2. Gel Caps

Gel caps are fast becoming the go to choice for taking your CBD dose. White label and proprietary formulations are available.

3. Cosmetics

Pain creams, dermatological applications, sun care and acne are the four pillars of the cosmetics category. We have white label and custom formulas available in each.

4. Vape

CBD has transitioned into the vape category and is also considered one of the best ways to take CBD. We can make you any flavor or size.

5. Candy

The hottest two categories in candy are gummies and chocolate. We have turnkey solutions for both. We own several delicious formulations for these products.

6. Beverage

Our knowledge and experience is leading the way in the beverage industry. We have vertically integrated beverage offerings that include formulation, pilot programs, production and distribution.