In this financial climate, every business is learning to work with a stringent budget; this means they’re cutting down budget allocations. The marketing budget – which is essential to a businesses’ progress – is often the first to go.
However, you don’t have to forego this critical business process. Instead, choose an offshoring company to manage your digital marketing and web development.
What is Offshoring?
Offshoring is completing part of essential company processes in another country. When you do this, you’re accessing skills and expertise at a fraction of what it would cost to complete those tasks in-house or to outsource those tasks.
Offshoring vs. Outsourcing
Offshoring and outsourcing are very similar. Both allow you to move the on-going and once-off costs of establishing an in-house division to another company. The outsourcing or Offshoring Company then has to manage the overhead and operating costs required to conduct these services, saving you thousands in the process. Both offshoring and outsourcing are excellent techniques at saving money, while getting expertise or labor you otherwise didn’t have the money to fund.
However, offshoring is superior; because offshoring allows you to hire international employees to work on projects or to conduct some of your business activity. Sourcing employees for projects through an offshore company, means you’re saving approximately 70% on labour and other costs.
But, the biggest benefit of using an offshoring company is that offshoring companies have access to the same expertise and skill as their local counterparts.
Busting the Myths around Offshoring to India
In order for offshoring options to be viable they need to provide businesses with a better option – in this case, offer world class services at a fraction of the cost. That means creating a diverse network of highly skilled workers in a country that would be suitable for a local audience and India is perfectly placed for this. However, there are still many businesses that are hesitant to work with a company that offshore recruitment to India because of the myths. But that’s just
what they are, myths. Below those myths are busted and the benefits of working with a primarily Indian workforce are highlighted.
Myth #1: Cheap Labor is Unethical
Answer: The Remuneration Reflects Their Cost of Living
The cost of living in India is a fraction of what it is even in the most affordable cities in America.
The compensation for Indian workers reflects this. You can get a highly-skilled, even specialized, Indian employee for the same cost as you’d get an entry-level worker with no experience in America.
Myth #2: You’re Not Going to Get the Same Calibre of Employee
Myth Busting Answer: India has an abundance of Skilled & Experienced Workers
Most of India’s entry-level employees have college degrees and, in some instances, even master degrees. They’ve also got years of expertise and can bring international ingenuity to your project.
Myth #3: There’ll Be a Breakdown in Communication
Myth Busting Answer #3: Indians Have Excellent Verbal & Written Communication
India is the second-largest English speaking nation in the world, only being beaten by America. This means that in addition to having superior experience and skill, they’re able to communicate fluently in English. There are plenty of myths surrounding offshoring. But by partnering with an offshoring company
That understands your needs, and the dynamics of the country they’re offshoring to, you won’t be bothered with any of those myths