Lead Generation Marketing Strategies
Lead Generation Marketing Strategies
10 August 2020. 4 mins read.
Are you a business owner and are you trying to grow your brand? If so, it is essential to have a high quality lead generation marketing strategy to take your company to the next level.
So, what is lead generation marketing and how you it help my business? Well, as the name suggests, lead generation refers to attracting leads (which are your potential clients), nurturing your relationship and hopefully converting them into actual, paying customers.
Lead generation also helps you to collect information around a potential customer (including their name, occupation, email address, etc.) and this can be customized and personalized when you communicate with the person and can go a long way in helping you to gain more sales.
With most global industries being incredibly competitive, it is now more important than ever before to remain ahead of your game. This can be done by implementing well thought-out lead generation marketing strategies, which can result in answering to the needs of your target audience.
Your lead generation business marketing strategy should involve creating interesting, relevant and exciting content that you know your target audience will love. Once you have successfully achieved this, you can then move on to trying to use your content to gain leads.
Converting website visitors and content viewers into leads is easier said than done but the good news is that we have some great lead generation marketing strategies that you can use to take your business from zero to hero.
Let’s take a look at some of the best lead generation marketing strategies currently out there…
Focus on your email marketing strategy
If you have a B2B business (one that is involved in marketing and selling to other businesses, instead of individual customers), your email marketing strategy is vitally important.
The most basic of a B2B lead generation strategy concerns marketing via email. If you don’t already have a newsletter, consider compiling a regular newsletter as soon as possible.
Whenever you have a special or sale, email marketing is also highly effective and can help tremendously in increasing your B2B leads.
Consider offering your target market a free tool
While giving something away doesn’t sound logical, research has shown that if you can offer your target market a useful tool (especially if you’re in the tech industry), you can generate a considerable amount of leads.
Think about what you, as a company can offer for free. Often times, this will guide users to your website where they may be tempted to purchase what you have on offer in addition to the free tool that you are giving them.
By giving potential customers a free tool, you are also giving them a taste of the excellent quality and great product or service offering that your company has.
Design intelligent referral campaigns to generate more leads
Need to generate more leads but you simply don’t have enough time in the day to devote to your lead generation campaign? A great solution to this is to develop a good quality referral campaign whereby you offer your customers a wonderful incentive if they refer your product or services to one of their own contacts.
This type of referral campaign is fantastic since you do not have to do much work and you can simply allow it to work for itself and bring in new business. What could be better?
You could also make use of an automated referral campaign, to make things even easier for you.
At the end of the day, for your referral campaign to work, the incentive should be attractive (such as a healthy discount) and one that your customers will naturally enjoying taking part in.
Automate your email marketing and B2B lead generation campaigns as much as possible
One of the most effective functions in your B2b lead generation marketing campaign is to automate your marketing.
Not only does this save you a whole lot of time, but it can also generate an impressive amount of business. Automation can target customers who have abandoned their carts in your online store and can ultimately help to increase your sales by a wide margin.
By making use of a good automation system, you can eliminate the backbreaking work of managing your email lists, learning the behavior of your target market and creating an impressive marketing strategy.
Ensure that your website is optimized so that you can gain the maximum number of B2B leads
This may seem like rather a basic element to a marketing campaign, but your website absolutely MUST be optimized if you want to generate more leads.
You could have the most sophisticated and cleverly thought-out marketing strategy, but if your website is not optimized, all this hard work will have been for nothing.
Your website should always give your potential customers a great user experience, it should load quickly and should be esthetically-pleasing and modern.
Check before you post a link to a broken page!
If you want to make the most out of your lead generation campaign, we recommend making sure that any link you publish does not lead to a broken page.
Broken pages can sabotage your efforts and can do more damage than you think. There will be a good chance that Google will penalize you, your site visitors could bounce and you could lose precious organic traffic.
To help you fix such issues, consider using tools that can audit your website for any potential broken links.