The Top 6 lead generation marketing strategies to grow your Business
14 September 2020. 4 mins read.
Are you a business owner and are you trying to grow your brand? If so, it is Essential to have a high quality lead generation marketing strategy to take Your company to the next level.
So, what is lead generation marketing and how will it help my business? Well, as the name suggests, lead generation refers to attracting people (Your potential customers), nurturing these connections and then turning
Them into actual, paying customers. Lead generation also helps you to collect vital information about each Customer including their name, occupation, email address, etc. This Information can then be used to customize your communication with them. This type of personalized engagement goes a long way to helping you gain More sales.
With increased competition in all industries, it is now more important than Ever to remain ahead of your game. Your lead generation marketing Strategy should involve creating relevant and exciting content that you Know your target audience will love.
Converting website visitors and content viewers into leads is easier said Than done but the good news is that we have some great lead generation Marketing strategies that you can use to take your business from zero to Hero.
Let’s take a look at some of the best lead generation marketing strategies Currently out there…
1) Focus on your email marketing strategy.
If you have a B2B business (one that is involved in marketing and selling to Other businesses, instead of individual customers), your email marketing Strategy is vitally important.
The most basic B2B lead generation strategy is marketing via email. Email Is most often used to communicate new services or special offers, which is Effective, and can help tremendously in increasing your B2B leads. However, it can be even more effective when used to provide interesting Information about the industry or associated industries. If you don’t already
Have a newsletter; consider compiling one and distributing this on a regular Basis.
2) Consider offering your target market a free tool.
While giving something away doesn’t sound logical, research has shown that if you can offer your target market a useful free tool (especially if you’re in the tech industry), you can generate a considerable amount of leads.
Think about what you, as a company can offer for free. Often times, this will guide users to your website where they may be tempted to purchase what you have on offer in addition to the free tool that you are giving them.
By giving potential customers a free tool, you are also giving them a taste of the excellent quality and great product or service that your company has to offer.
3) Design intelligent referral campaigns to generate more leads.
Do you need to generate more leads but you simply don’t have enough time in the day to devote to your lead generation campaign? A great solution to this is to develop a good quality referral campaign whereby you offer your customers a wonderful incentive if they refer your product or services to one of their own contacts.
This type of referral campaign is fantastic since you do not have to do much work and you can simply allow it to work for itself and bring in new business. What could be better?
You could also make use of an automated referral campaign, to make things even easier for you. at the end of the day, for your referral campaign to work, the incentive should be attractive (such as a healthy discount) and one that your customers will naturally enjoy taking part in.
4) Automate your email marketing and B2B lead generation Campaigns as much as possible.
One of the most effective functions in your B2b lead generation marketing Campaign is to automate your marketing. Not only does this save you a whole lot of time, but it can also generate an Impressive amount of business. Automation can target customers who have abandoned their carts in your online store and can ultimately help to Increase your sales by a wide margin.
By making use of a good automation system, you can eliminate the Backbreaking work of managing your email lists, learning the behavior of Your target market and creating an impressive marketing strategy.
5) Ensure that your website is optimized so that you can gain the Maximum number of B2B leads.
This may seem like rather a basic element to a marketing campaign, but Your website absolutely MUST be optimized if you want to generate more leads.
You could have the most sophisticated and cleverly thought-out marketing Strategy, but if your website is not optimized, all this hard work will have been for nothing.
Your website should always give your potential customers a great user experience, it should load quickly and should be esthetic ally-pleasing and modern.
6) Check before you post a link to a broken page!
If you want to make the most out of your lead generation campaign, we recommend making sure that any link you publish does not lead to a broken Page.
Broken pages can sabotage your efforts and can do more damage than you think. There will be a good chance that Google will penalize you, your site visitors could bounce and you could lose precious organic traffic.
To help you fix such issues, consider using tools that can audit your website for any potential broken links.